MA-DI helps US and Canadian companies land in the primary inbox, book discovery calls and close deals across Mexico and Latin America — with Spanish-language outbound and a sales process built for how the region buys.
Or write to Diego@ma-di.net · ¿Empresa latinoamericana vendiendo en EE. UU.? Versión en español →
Latin America rewards execution, not intent: buyers expect relationships, local context and follow-through. Your go-to-market motion has to do two distinct jobs well: get you in the room, and win once you're there.
Precise targeting is how you take market share. We build the technical infrastructure and the Spanish-language outbound engine that get you into the room with decision-makers in Mexico and across the region.
Demand is only worth what you close. We plug the pipeline into a repeatable sales process and train your team on consultative frameworks for how Latin American companies actually buy.
Each engagement maps to a stage of the framework. Start with the audit, or go straight to the piece your Latin American pipeline is missing.
A complete review of your pricing and positioning for Latin America. We find where a US value proposition doesn't translate — price points, proof, procurement — and adapt it to the metrics Latin American buyers actually measure.
End-to-end setup of your Spanish-language outbound system: domain configuration that keeps you out of spam, high-conversion cadences written by a native speaker, and social selling playbooks for your executives.
Hands-on coaching for your revenue team. We install rigorous pipeline management and train your AEs to navigate multi-stakeholder, relationship-driven sales cycles in Mexico and Latin America.
Tell us where your Latin American pipeline is stuck: no replies, no meetings, or meetings that don't close.
We review your positioning, pricing and outbound setup against what Latin American buyers expect.
We set up the Spanish-language outbound engine, cadences and playbooks, and plug them into your pipeline.
Your team learns the frameworks and runs the motion without us.
MA-DI stands for Market Acquisition & Demand Integration: the two things a company has to get right to grow across the border. Based in Guadalajara, Mexico, and working in English and Spanish, we help US and Canadian companies sell into Latin America, and Latin American companies sell into the US.
MA-DI is a go-to-market consultancy based in Guadalajara, Mexico. We help US and Canadian companies win customers in Mexico and Latin America through three services: a GTM architecture audit, building a Spanish-language outbound engine, and training your sales team for how the region buys. We also help Latin American companies sell into the US (see the Spanish version of this site).
Not to start. You can book discovery calls, run pilots and close first deals remotely with the right outbound and sales process; that is what we build. Whether you later need a local entity for invoicing or tax reasons depends on your product and is a question for your legal and tax advisors, not something we cover.
Mexico first, where we are based, and Spanish-speaking Latin America more broadly. Tell us your target markets on the first call and we will say plainly where we can help and where we can't.
Yes. Cold-email cadences, LinkedIn and WhatsApp social selling playbooks are written in native Spanish, adapted to how Latin American decision-makers read and reply. After training, your own team runs them.
We build the system (positioning, outbound infrastructure, playbooks) and train the team you already have, instead of adding headcount you then have to manage from abroad. When the engagement ends, your team owns the motion.
With a conversation: tell us where your Latin American pipeline is stuck (no replies, no meetings, or meetings that don't close). The GTM audit comes next and defines the scope of the build and training phases. Timelines depend on that scope.
English and Spanish. Diego replies to every enquiry personally, by email or WhatsApp.
WhatsApp is how Latin America does business, but email or a call work just as well. Leave your details and Diego will get back to you in English.
In a hurry? Message us on WhatsApp.
